Content Strategy & Planning
• Develop a comprehensive content strategy aligned with business goals and industry trends.
• Research and analyze NBFC and financial sector trends to create relevant, insightful, and authoritative content.
• Maintain a content calendar for blogs, website updates, social media, and digital marketing campaigns.
Content Creation & Leadership Positioning
• Write high-quality, engaging content including blogs, whitepapers, case studies, reports, and website articles.
• Develop thought-leadership content for the CMD/CEO’s personal blog, highlighting industry insights, financial trends, and company vision.
• Craft compelling narratives around financial products, regulatory updates, and economic trends to establish brand credibility.
• Collaborate with designers, video creators, and digital marketers to develop multimedia content.
SEO & Performance Optimization
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Conduct competitor research to benchmark content effectiveness and identify growth opportunities.
Head Office
Kerala
India
• Bachelor’s or Master’s degree in Journalism, Marketing, Communications, Finance, or related fields.
• Proven experience in writing for NBFCs, financial services, fintech, or corporate sectors.
• Familiarity with SEO and content marketing tools such as Google Analytics & SEMrush