ATL Campaign Management
• Develop and execute ATL marketing strategies including TV, radio, print, and outdoor advertising.
• Collaborate with creative agencies for impactful brand communication.
• Analyze and optimize the performance of ATL campaigns.
Media Planning & Budgeting
• Identify the most effective media channels for brand promotions.
• Allocate and monitor budgets for various ATL campaigns.
• Evaluate ROI on ATL marketing activities.
Collaboration & Coordination
• Work closely with the brand team to align messaging across all platforms.
• Coordinate with external vendors and media partners.
• Support brand-building activities through sponsorships and strategic alliances.
Head Office
Kerala
India
• Bachelor’s or Master’s degree in Marketing, Mass Communication, or related fields.
• Prior experience in a financial services company is a plus.
• Familiarity with media buying and agency coordination.