Market Research & Analysis
• Conduct primary and secondary market research to identify trends, opportunities, competitors and challenges in the NBFC sector.
• Analyse competitors, customer behaviour, financial products, and industry developments to support business strategy.
• Prepare detailed reports and presentations summarizing research findings.
• Develop and implement data collection methods, including surveys, focus groups, and interviews.
Consumer Insights & Demand Forecasting
Competitive Intelligence & Industry Benchmarking
• Monitor competitors' strategies, pricing models, and product launches.
• Conduct SWOT analysis and benchmarking studies to guide business positioning.
Collaboration & Stakeholder Communication
• Work closely with senior management, product teams, and marketing teams to align research insights with business objectives.
• Present research findings to key stakeholders and provide recommendations for strategic decisions.
• Stay updated with regulatory changes, financial policies, and economic trends affecting the NBFC market.
Head Office
Kerala
India
• Educational Background: Bachelor's or Master’s degree in Marketing, Business Analytics, Economics, Finance, or related fields.
• Experience in NBFC or Financial Services Sector is highly preferred.
• Familiarity with RBI regulations, lending trends, and fintech innovations is an advantage.